The Nissan Qashqai, the latest model of the Japaneese house, begins rolling off the production line at December 5th, 2006 at Nissan’s UK plant in Sunderland. Qashqai is a compact crossover, combining the best attributes of a traditional family hatchback with the option of advanced 4×4 capability.
Around 130,000 units should be produced in Sunderland in 2007, alongside with Note, Primera, Micra and Micra C+C. This will potentially increase the Nissan UK total annual production volume to around 400,000 units – a year record for the Europe’s most efficient plant.
Nissan Qashqai represents a total investment of EUR322.8 M and will secure more than 3,000 jobs at the Sunderland plant as well as within the regional supply chain. It has also created around 300 temporary and trainee jobs at the plant.
About 80% of Nissan Qashqai units are planned for export, the majority certainly go for sale in Europe. Although the latest Nissan model will also be shipped to numerous overseas markets such as the Middle East, Australia, South Africa. Surprisingly Japan will join the list thus making it only the second British-built model to be exported to the Nissan’s home market after the Primera of 1996.
From early December 2006 the Qashqai will ramp up to full production volume in just 4 weeks to ensure dealers across Europe are fully stocked to start the car’s sales at the end of February 2007.