New Mercedes C-Class
For the first time in the C-Class history Mercedes now openly shows a more sporting image for its compact executive saloon in a fight for younger keen drivers. The targets are obvious - BMW and Aidi. The all-new C-Class even will be offered in two nose styles - the Classic and the Elegance versions get a conventional front grille to cater for traditional C-Class buyers while the sportier Avantgarde features a massive star in the grille centre like the sportcars.
The main sales message is also moving to focus on how the new Merc drives. The guys at DaimlerChrysler claim it outbeats any other luxury compact saloon (read BMW 3 series and Audi A4) in riding and handling. Although independent tests still to be widely performed yet.
As a common trend nowdays, the new C-Class is longer and wider than the car it substitues and most of the space increase is used to please the passengers.